About me
Katharine (Kathy) Hansen, PhD, is an online educator, author,
and content provider. For 18 years, she provided content for
Quintessential Careers before its 2015 sale to LiveCareer.
Kathy, who earned her PhD from Union Institute &
University authored You Are More Accomplished Than You
Think, Tell Me About Yourself, Dynamic Cover
Letters for New Graduates, A Foot in the Door, Top
Notch Executive Interviews, Top Notch Executive
Resumes; and with Randall S. Hansen, Ph.D., Dynamic
Cover Letters, Write Your Way to a Higher GPA,
and The Complete Idiot’s Guide to Study Skills. Her
most recent venture is as a 5-star short-term rental
superhost.
⌂ 520 Inchelium Hwy, Kettle Falls, WA, USA
⌲ DD_kathy@tmd9.club
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Writing Philosophy: B2B Content
In my current quest to add more writing gigs to my portfolio,
I have noticed a preponderance of writer job postings request
writers with B2B experience. I have virtually no B2B
experience. While I believe a good writer should be able to
write for any audience, I recognize that B2B writing is
perceived to be very different from B2C writing.
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Writing Philosophy: 10X Content
I'll be honest. When I encountered the term "10X content" in
a job posting, I was unfamiliar with the concept. After
researching it, however, I was extremely intrigued with 10X
content and immediately set a goal to learn more and start
producing content of this caliber.
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