About me
Katharine (Kathy) Hansen, PhD, is an online educator, author, and
content provider. For 18 years, she provided content for
Quintessential Careers before its 2015 sale to LiveCareer. Kathy,
who earned her PhD from Union Institute & University authored You
Are More Accomplished Than You Think, Tell Me About
Yourself, Dynamic Cover Letters for New Graduates, A
Foot in the Door, Top Notch Executive Interviews, Top
Notch Executive Resumes; and with Randall S. Hansen, Ph.D., Dynamic
Cover Letters, Write Your Way to a Higher GPA, and The
Complete Idiot’s Guide to Study Skills. Her most recent
venture is as a 5-star short-term rental superhost.
⌂ 520 Inchelium Hwy, Kettle Falls, WA, USA
⌲ DD_kathy@tmd9.club
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Writing Philosophy: B2B Content
In my current quest to add more writing gigs to my portfolio, I
have noticed a preponderance of writer job postings request writers
with B2B experience. I have virtually no B2B experience. While I
believe a good writer should be able to write for any audience, I
recognize that B2B writing is perceived to be very different from
B2C writing.
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Writing Philosophy: 10X Content
I'll be honest. When I encountered the term "10X content" in a job
posting, I was unfamiliar with the concept. After researching it,
however, I was extremely intrigued with 10X content and immediately
set a goal to learn more and start producing content of this
caliber.
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