objective: This case-study and
organizational-storytelling-based course focuses on contemporary issues
in business/organizational communication, as well as the individual
communications skills that enhance a person's
and career development. Using the case-study method, the course
teaches skills that can be applied to
typically encountered in the business world and the ways that business
people can enhance the clarity and effectiveness of the messages they
Students will have ample opportunity to improve their writing skills,
presentation skills, their
ability to access and process information, their technological skills,
and their ability to work collaboratively with teammates and
While the instructor will make
every effort not to make changes in this syllabus and the schedule of
they are subject to change.
Studies for Organizational Communication: Understanding Communication
Processes, 2nd Edition; Joann Keyton and
Pamela Shockley-Zalabak (editors), Roxbury Publishing, 2006, ISBN:
1-931719-61-6, 2006 (referred to in this syllabus as Case Studies).
- Web-based cases that accompany the Case
- Just Part of the Crop, and others as specified on this syllabus.
- The Leader's Guide to
Storytelling: Mastering the Art
and Discipline of Business Narrative by Stephen Denning,
Jossey-Bass, 2005, ISBN: 078797675X (referred to in this syllabus as Denning)
- Web-based readings as
assigned in the weekly calendar
In addition, choose ONE of these texts to read for Book Analysis
Challenger, and Columbia: The Decline of the Space Program (A Study in
Organizational Communication) by Phillip K. Tompkins, Emily V.
Tompkins, Roxbury Publishing Company, 2004, ISBN: 1931719322
Change: Winning Employee Support for New Business Goals by T.
J. Larkin, Sandar Larkin, McGraw-Hill, 1994, ISBN: 0070364524
- The Story
Factor: Inspiration, Influence, and Persuasion Through the Art of
Storytelling, by Annette Simmons, Perseus
Books Group; 1st edition, 2002, ISBN:
98-100=A+; 93-97=A; 90-92=A-; 87-89=B+; 83-86=B; 80-82=B-; 77-79=C+;
73-76=C; 70-72=C-; 67-69=D+; 63-66=D; 60-62=D-; under 60 = F.
policy: Participation is
critical to the quality of this class. Regular attendance is expected,
especially since the class meets only once a week. Preparation is also
essential. Much of the substance of the course will take the form of
in-class discussion and case analysis. Please note that 150
are allotted for attendance/participation/ preparation. The
participation grade includes participation on
policies: Assignments are expected
on the due dates. Most assignments will be shared with classmates in
class, so they need to be completed when due.
assignments or uploading to Blackboard's Digital Dropbox: Electronic submission of
assignments is acceptable in certain situations. Consult with
for "firing" a virtual-team member: A
that is having a problem with
a team member who is not pulling his or her weight in the development
of the group project or otherwise impeding the progress of the group
should follow the following procedure:
1. As a group, the complaining
group members should confront the problem group member to ensure that
knows he/she is causing a problem.
2. If no improvement occurs,
the complaining group members should alert instructor.
3. Instructor will talk to all
parties separately and then attempt to arbitrate the problem with all
4. If improvement still does
not occur, complaining group members will inform instructor, and then
members will "fire" the problem group member. The fired group member
have to do an individual project, which will be worth only 75
of the available points for the team project.
Honesty policies: The Connections
Handbook and the University’s Honor
numerous guidelines regarding ethical behavior in our academic
environment. Any student found in violation of these guidelines will
fail this course. You can review information on the Honor System at: http://www.stetson.edu/honorsystem/.
Expectations: Since this is a
communications class, competent writing is expected.
on Blackboard: Blackboard
used for class announcements, reminders, syllabus changes, postings of
helpful information, extra-credit assignments, and interactive
of assignments and requirements
You and 3-5 other BN301 students will
form virtual teams that will work
primarily without meeting face-to-face. Click
here for more
information. 150 total points.
Culture/Communication Interview: Conduct
an interview with someone in an organization unfamiliar to you to
develop a sense of the organization's culture and how the organization
communicates its culture. Write a 3-5 page, double-spaced paper on what
you learned from this interview. Click
detailed explanation. 100 points.
Change Story: Develop a story
designed to motivate action and spark change in an organization with
which you are affiliated. Click
detailed explanation. 50 points.
Case Activity for Case
Studies Ch. 22: Specific
instructions for this assignment will be posted on Blackboard a few
weeks before the assignment is due. 100 points.
You Are" Story: Develop a story
based on Denning's Chapter 4. Click
detailed explanation. 50 points.
Levels of Performance in BN 301 As with any class, you
will get out of this class what you put into it. The more
put into the class, the better grade you will get, but more
the greater understanding you will gain of business/organizational
communication in your professional life.
Only you can decide which of the following levels of performance you
This level represents doing
the bare minimum to pass the class – doing
all or most of the assignments passably, attending class with some
Students achieving this level will attain a D or C in the class.
This level represents a higher
degree of responsibility. Students at this
level do all assignments – on time – attend class regularly, do at
some of the reading and participate moderately in class. Students
this level will attain a C or B in the class but may not possess
quite the competitive edge of their counterparts in the business world.
Students achieving this level
can measure their performance and its consequences – not only with the
A grade they are likely to receive but with the sharpened
job-hunting skills they've developed by involving themselves in
curriculum this class offers. Students at this level of performance do
all the assigned reading, attend class faithfully, participate actively
in class, perform all assignments well and on time, and may establish a
connection with instructor outside class. Students at this level will
well equipped to communication in organizational contexts.
Students achieving at this
level often find the class to be a life-changing
experience. Students at this level
do all the assigned reading, attend class faithfully, participate
in class, perform all assignments exceptionally well and on time, and
a connection with instructor outside class. They go above and beyond
is expected of them and what their classmates do. Further, they take
of every opportunity the class offers, thus honing the highest level of
communication skills and attaining an A or A+.